Starwind Design, originally My Dice Bag, was started in 2002 by Bob and Cathy Cahill. Before they sold commercially they made dice bags for friends and small clubs using a personal embroidery machine.
In 2002 they went to Gen Con in Milwaukee and was helping at an exhibitor table and had permission to provide a flyer and sell a small collection of dice bags.
When Gen Con moved to Indianapolis they got a table as My Dice Bag and sold enough bags they realized they need to ram up their numbers.
In 2004 they purchased a commercial embroidery machine and started selling at Gen Con and other local conventions.
Now they only go to Gen Con as a vendor, do custom work for regulars, clubs and the occasional game manufacturer. And sell through this website.